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“The Better Brand,” is dedicated to exploring topics related to fragrance, sustainability, and beauty.

A Fragrant Journey Through Time: The Enduring Appeal of Perfume

Perfume has been an integral part of human history for centuries, captivating our senses and most certainly leaving a lasting impression. From the ancient civilizations of Egypt and Mesopotamia to the glamorous courts of Europe, fragrance has played a significant role in our lives. It is a testament to the

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The Power Of Scent: How Fragrance Can Impact Your Mood

Have you ever wondered why a certain scent can transport you to a specific memory or evoke a particular emotion? Without a doubt, the power of fragrance goes beyond just smelling good. It has the ability to impact your mood and enhance your overall well-being. In this article, we will

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Daily Rituals For Self-Care: Incorporating Fragrance Into Your Routine

Self-care is an essential part of maintaining overall well-being, and incorporating fragrance into your daily rituals can enhance the experience. Fragrance has the power to uplift your mood, evoke nostalgia, and create a sense of calm. At BETTER, we believe in fragrance done differently. Our unique approach combines the passion

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How is fragrance a form of self-care?

It’s the end of the week. Or you’ve had a rough day. And all you can dream about is to unwind, put your favourite movie on, pour yourself a glass (or two) of wine and finally relax.   With the importance of mental health and relaxation exploding over the years, self-care

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Fragrance 101

“Smell is a word, perfume is literature.” – Jean-Claude Ellena This is your official welcome to scent school. Whether you’re a fragrance fanatic or you’ve been loyal to the same scent since 2012, there’s a lot to learn! Like what’s the difference between perfume and Eau de Toilette? Why are you

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Day spa and beauty salons offer fragrance in retail area

Spa owners are beginning to invest in stocking fragrances for their retail spaces to enhance their customer experience.   Only now are salon and spa owners realising that fragrances are a perfect retail addition to their businesses. Currently, there is a large gap in the market so there are opportunities to

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